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The Banner Stand And Beyond: Combining Trade Show Booth Elements For Maximum Impact
Putting together a great trade show booth layout and ordering the best display elements can be time consuming and expensive. To be sure you have the right mix, consider the different ways that each piece works in relation to the others. While you could probably put together a decent presentation using just portable trade show displays or a table top display, the best results will be achieved with a blend of different sizes and styles of displays. Combining a banner stand with portable trade show displays and a table top unit will give your booth maximum impact.
Portable Trade Show Displays
Free-standing portable trade show displays that are between five and eight feet tall and between ten and twenty feet long are a great foundation for an interesting mix of elements. Be sure you choose one that's the right size for your needs. You want portable trade show displays that have presence, but you don't want them crammed into your available space so tightly that it looks like a mismatch.
The unit can be straight, curved, or angular; choose the style that best suits your graphics and message. Since this will be the largest element of your design, it should be the backdrop for everything else. Use it at the back of the area, where it will 'frame' the other elements in your booth and set you apart from your neighbors.
Table Top Displays
While many people use table top displays only when they need a simple, small scale trade show booth, these are also great for adding another layer to your display area. Think of this as the mid-field element. You don't want to push it clear towards the back, where it will cover up your free-standing display. You also don't want it to block traffic flow at the front of your space. Setting a table top display close to the middle of your space will allow traffic to flow freely around it.
This area can be the ideal place to show off brochures or place a sign-up sheet for potential leads. It also grounds your booth area, giving it a more substantial feel. Because most people will step into your booth to have a closer look at a table top unit, use the display wisely. You can go into more detail about your product or services here. If you have a demonstration going on in your booth, a table top display set to one side is a great way to highlight the demo and explain what's going on.
Banner Stands
A banner stand is the ideal element to use at the front edge of your booth area. Use it to announce your presence and establish what company is represented. Bold graphics and a few simple words are all that you need on your banner stand. Consider enticing attendees with a provocative question or announcement that will intrigue readers and lure them into your booth space. Keep the text short and to the point so that readers don't just gloss over it. Once event attendees stop by, you can answer the question touted on your banner stands at either your information table or on your portable trade show displays.
By combining sizes, dimensions, and graphics, you can achieve a blended, multi-layered look and feel for any booth. Potential clients will naturally be drawn to an exhibit that is coordinated yet layered with interesting elements, increasing your return on investment dramatically.
About the Author
Chris Harmen writes for Skyline, a leading designer of portable trade show displays in Canada. Whether you're looking to add a Canada banner stand to your exhibit or need a complete trade show solution, Skyline has what you need.
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